The Social Life at E-town
Social Media Tips, Tricks & Tales for the Elizabethtown College Community
Pinterest More Than a Distraction
by Cassie Meade ’14 Student Assistant, Office of Marketing & Communications I was having a discussion with a friend in the week leading up to finals. We managed to get on the topic of Pinterest and how she finds it to be such a distraction and mainly uses it to procrastinate. I told her that [...]
Posted in Pinterest | No Comments
Twitter: Extracurricular Activity or Educational Tool?
by Jill Norris Office of Marketing and Communications intern With the majority of my elders constantly complaining about seeing the back of my phone more often than my face, I think it’s time they understand just how important Twitter and other social media is to College students, in more ways than one. While I do [...]
Posted in Twitter | No Comments
Social Media and Email Marketing Cheat Sheet
This is an awesome guide from email marketing software provider Vertical Response. I couldn’t have said it better myself! As you think about crafting your email messages such as emails to prospective students (because, after all, this blog is all about higher ed and social media!), remember that the message needs to be personable–not blah. [...]
Posted in Email, Facebook, Instagram, Pinterest, Twitter | No Comments
Social Life in Real Life: Spring Has Sprung
by Jill Norris Office of Marketing and Communications intern After months of many students being angry at Punxsutawney Phil–the groundhog whose missing shadow tricked us into believing that spring would soon be on its way–the weather has finally heated up in south-central PA. Elizabethtown College students have taken full advantage of the “improved” weather conditions [...]
Posted in Everything Else | 1 Comment
Instagram Photo Challenge Wrap-Up
The Photo Fun in February Instagram photo challenge is over. For the past 28 days we’ve enjoyed more than 1200 scenes captured by almost 100 people. We’ve witnessed lots of creativity and, at times, the sentimental. We saw the personality of Blue Jays come alive. And many of these pictures helped tell the Elizabethtown College [...]
Posted in Instagram, Social Showcase, Twitter | 2 Comments
6 Things You Might Not Know About the Campus Events Calendar
The College’s online calendar and scheduling system received a facelift inside out. The public-facing calender–or, the event listings–is the most noticeable change. Gone is a static page that required lots of scroll, and here is a dynamic, feature-filled tool to keep you up-to-date on what is happening on campus and when. Although the new interface [...]
Posted in Navigating etown.edu | 1 Comment
Photo Fun in February: Take Pictures, Win Stuff
The concept is back by popular demand, thanks to a few eager Instagrammers who requested a spring semester photo challenge. We then asked the rest of our Instagram followers if they’d participate, and dozens said, “Heck yeah!” (Check out the fall challenge.) Starting Feb. 1, 2013, anyone with access to Instagram or Twitter via their [...]
Posted in Instagram | No Comments
Best of E-town Social Media 2012
In preparation for the strike of midnight on December 31 in any given year, most news outlets and niche blogs create “Best of the Year” lists. While these lists can, admittedly, get exhausting to see in your news stream, I do enjoy reading them for a recap of some of the best things that happened [...]
Posted in Facebook, Foursquare, Instagram, Social Showcase, Twitter | No Comments
Facebook Business Page Cheat Sheet: A Resource for Facebook Image Sizes and More
Elizabethtown College’s web design partner mStoner put together a helpful Facebook timeline cheat sheet for its clients and readers of its blog. This brilliant resource inspired me to share this same information on The Social Life Blog with an E-town spin to help people across campus better brand their organization’s Facebook pages. If you are [...]
Posted in Facebook, Web Content | No Comments
Tag! You’re It! – A social success at Homecoming 2012
Brightly colored stickers dotted the parade route at the 2012 Homecoming and Family Weekend at Elizabethtown College. Those dot-donning Blue Jays were ‘tagged’ by members of the E-team, the College’s social media street team—and I helped as well—as part of the “Tag! You’re It!” campaign. The concept: The goal of “Tag! You’re It” was to [...]
Posted in Facebook, Instagram, Social Showcase, Twitter | No Comments